Overview
Reimagining Concert Planning
Bandsintown helps fans discover live music by tracking favorite artists, sending concert alerts, and highlighting local shows. For this project, we identified key usability challenges and created a redesign that improved the visual system and made it easier to share concerts with friends.
DURATION:
11 Weeks
tools:
Figma,
Google Forms,
Adobe Illustrator
Instructor:
Bridget Weis
team:
Henry Pontzer
Trever Charter
Problem Space
01
Visual System
The product’s visual system was inconsistent, with clashing colors and poor readability that reduced overall usability.
02
Navigation & Filtering
Navigation was confusing and inconsistent, making it hard to tell pages apart. The filtering system was unintuitive, causing users to lose their way.
03
Community Engagement
Without social features to connect with friends or share concerts, the product struggled to express its core concept of shared concert experiences.
Opportunity
How might we enhance the concert planning experience by connecting users, streamlining navigation, and improving the visual system?
01
Refined Visual System
We aimed to create a visual system that is accessible to all. By combining bright, bold colors with bold yet refined typography, we ensured the design feels seamless, engaging, and approachable.
02
Streamlined Navigation
To address confusing navigation, we improved the filtering screens with clear titles and consistent cues so users always knew where they were. Paired with bright colors, users could easily identify where to click and navigate confidently.
03
Integrated Community Engagement
The app lacked the ability to share concerts and artists with friends, which our user research highlighted. We integrated a feature that allows users to directly send and receive concerts, venues, and artist info with friends they plan to attend shows with.
Research
App Teardown
Using a severity ratings, we identified and prioritized usability issues that needed to be addressed in the redesign.
Key Insights
Competitive Analysis
We analyzed Ticketmaster and Songkick alongside Bandsintown to uncover key similarities and differences, helping us identify successful features and gaps to address in our redesign.
Key Insights
All three apps lacked social features, revealing an opportunity to make our redesign more engaging by letting users connect and plan concerts in-app.
IDEATION
Storyboarding
We used storyboarding to map out a rough user flow of the app, allowing us to visualize key interactions and identify the points that needed emphasis in our redesign.
Journey Mapping
We used journey mapping to track the user experience through the app, allowing us to visualize emotions, uncover pain points, and identify opportunities to emphasize in our redesign.
user Testing
Prototyping & Usability Testing
We used this data to create a lo-fi prototype for user testing, allowing participants to interact with it and helping us refine layouts, visual hierarchy, and color choices.
Key Insights
From the data we gathered, we refined our prototype and discovered that users wanted a dedicated button on the concert page to directly invite friends.
Development
